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PUBLIC WORKS 04 / FILM · NATIONAL PRIMARY CARE WEEK 2026

Two phone clips.
A care team’s week.

A 2:39 film for the Maternal Health Regulators, a hospital maternal health team, made for National Primary Care Week, October 5–9, 2026. Their skit walks an expectant mother from the front door to the nurse. We turned it into a film about the team behind the care.

Maternal Health Regulators / 2:39. Phone footage and poster supplied by the team. Statistic: CDC, 2022.
THE ASK

What the team
needed.

“We don’t just care, we regulate.”

The team had a skit on a phone, a poster, and a week to celebrate. They needed a film worth sharing for National Primary Care Week that kept their performance intact and showed the care behind it.

WHAT WE DELIVERED
  • A 2:39 film at 1920×1080, 30 fps
  • The skit complete, with no frames cut
  • An opening built from the team’s poster
  • A welcome-kit tracker that fills as each gift is handed over
  • Care tips and a care pathway, step by step
  • One statistic, with its source on screen
  • A team photo and a poster finale for the week
  • A share version alongside the master
GRAPHICS KEYED TO WORDS

Every graphic lands
on its word.

Graphics are placed by the transcript, not by eye. Pick a line to see the frame where its graphic arrives.

Frame at 0:23: Best team ever
0:23Best team ever“We are the best team ever”
RAW TO FRAME

The same moment.
Before and after.

Drag across the frame. On the left, the moment as it appears in the film. On the right, the team’s phone clip as it arrived.

The patient arriving in a wheelchair, as filmed on a phone and as it appears in the film with the ‘Best team ever’ graphicIN THE FILMPHONE CLIP
HOW WE ORCHESTRATED IT

Their performance first.
The graphics follow.

The film is built from React components on a single timeline, so every graphic, cue, and sound is tied to a frame and can be moved by changing one number.

  1. 01

    Listen

    Both clips transcribed with word timestamps. Where a word was unclear, a second, larger model checked it before any graphic was tied to it.

  2. 02

    Keep it whole

    The skit plays complete and untouched, every frame. The second clip runs to the team’s cheer and stops before the laughter.

  3. 03

    Find the space

    Faces were tracked through the clips, so graphics sit in the free space and never cover the team or the patient.

  4. 04

    Design from the poster

    The team’s own poster set the palette: pink, purple, and gold glitter, with script and display type to match.

  5. 05

    Key graphics to words

    Each graphic is a component cued to the word that calls for it: a welcome-kit tracker, care tips, a care pathway, and one sourced statistic.

  6. 06

    Mix and finish

    Both clips keep their own sound at the exact offsets. A music bed sits under it, ducked whenever someone speaks, with light cues on the graphics.

FRAMES FROM THE FILM

From the front door
to the team photo.

The finale: the team’s poster and the week’s theme.
The finale: the team’s poster and the week’s theme.
The last frame flashes into a team photo.
The last frame flashes into a team photo.
1 in 7 hospital deliveries, with the source on screen.
1 in 7 hospital deliveries, with the source on screen.
Performed by the Maternal Health Regulators. Phone footage and poster artwork supplied by the team. Statistic: CDC, 2022.